Selling Your Property in North West London with Salter Rex

Find out why other use us

Why Sell your Home With Salter Rex?

Salter Rex is the longest-established Estate Agent in Kentish Town and Hampstead, successfully selling properties locally since 1854. Our traditional values and exceptional standards of service, along with the latest marketing tools, combine to obtain the best possible outcome for our clients.

Selling Your Property in North West London with Salter Rex

High Street Offices

With offices in prominent High Street locations in Kentish Town and Hampstead, we are a genuinely independent, locally-focussed agent, backed up by the expertise of in-house surveyors and regulated by the Royal Institution of Chartered Surveyors, the most rigorous professional body for qualifications and standards in property.

Selling Your Property in North West London with Salter Rex

Experienced Sales Team

For sellers, our experienced, mature and hardworking team, refreshingly devoid of hyperbole, will use their extensive and detailed local knowledge to provide an outstanding service tailored to your specific requirements, guiding you through the complexities of the process.

Selling Your Property in North West London with Salter Rex

Multi Channel Marketing

Salter Rex offer maximum exposure to the widest possible market, which includes marketing of our properties through all the most popular websites, such as; Rightmove, Zoopla, Onthemarket, Primelocation and many others, along with marketing to our extensive and active customer database, local and national press advertising. We offer market-leading and genuinely innovative strategies.

Meet the Sales team

Guy Russell

Guy Russell


Wilson Muir

Wilson Muir


Graham Cohen

Graham Cohen


Alan Mogg

Alan Mogg

Lettings & Sales

Selling With Salter Rex

How Much Is My Home Worth?

Find out how much your home is worth with a valuation backed by 160 years of experience and carried out by professionals who have long practiced in the area and fully understand the nuances of  each road. Extensive market research will be carried out, giving the benefit of up-to-date, accurate information about market conditions. This is backed up by straightforward, honest, positive and practical advice about the marketing of your home.

Selling Your Property in North West London with Salter Rex
Selling Your Property in North West London with Salter Rex

Marketing Your Property

Our property particulars, whether printed or online, offer presentation to the highest possible standard, with professional photography, clear, legible floor plans and an attractive, accurate description, written in plain English. All viewings are arranged and conducted by highly experienced members of our team, with feedback given.

Considering An Offer

We’ll guide you though the process as soon as an offer is made and work with you to negotiate on your behalf and achieve the best price possible for you home, from buyers who understand your situation and are compatible with your timescale. Only when you are happy will we accept the offer. Our  mature and hardworking team will use their extensive experience to provide a service and recommendations tailored to your specific requirements, helping you steer through the complexities of the process. Our service does not end with agreeing a sale. We are very happy to advise and assist with your onward purchase, from recommending strategies to agree a purchase at the most advantageous price, to submitting offers on your behalf.

Selling Your Property in North West London with Salter Rex

Areas We Cover

Where is your next move?

Frequently Asked Questions

What are the most important things to do to my property before putting it on the market?

When you are preparing your home for sale, it is important to detach yourself from it as the place you live, and consider it as your most important asset, which needs to be presented to best advantage in order to generate the maximum interest and the best possible price, so bear in mind the following:

First Impressions Count: Buyers have the opportunity form a favourable or unfavourable impression of a property within moments of entering the front door, or even before entering. If a buyer feels negative at the outset, it is an uphill task, so is vital to take extra care in presenting the hallway and first rooms to their best advantage. It is also important that the exterior is clean and tidy, front garden cared for and drive or pathway swept.

Declutter: Buyers are easily distracted by an excess of possessions in any room. It is important that the buyer can imagine a room with their own furnishings in place. Clear surfaces, tidy overstocked bookshelves, storing the excess and remove anything that doesn’t need to be there, particularly extra small items of furniture.

Get round to those jobs you have been putting off……..Small outstanding maintenance jobs are a surprisingly big deterrent to buyers. Blown lighbulbs, peeling or stained paintwork, kitchen unit doors in need of adjustment and stained and mastic in bathrooms or kitchens. Dealing with all these will demonstrate that your home is well maintained and create the best impression.

Cleanliness is vital. It almost goes without saying that presenting a home that is tidy, vacuumed, dusted, with sparkling windows, kitchen and bathrooms will create a better impression than one that is not.


Is it best to find a property to buy before putting mine up for sale?

In most cases it is better to have a buyer for your own home at the point you find a property to buy.

Selling your home and buying another involves two transactions and it is important to put yourself in the best negotiating position for both of those transactions.

If you put your home up for sale before finding a property to buy, there is no pressure of time, meaning you can test the market and wait for a buyer at the right price, who is flexible and prepared to wait for you to find the right property.

Once this buyer is in place, on the understanding that you will only sell if you can secure the right purchase, start your search for a property in earnest. Being in the best possible position, with a buyer in place, you will be a more attractive proposition to sellers and best placed both to secure the property you have chosen and to negotiate any discount that might be available.

Contrast this method with the unfortunate prospect of finding a property you are keen on, then another buyer in a better position beating you to it, or underselling your own property due to desperation to secure your intended purchase.

What is the best time of year to market a property for sale?

The period from February-June and from September-November are traditionally the most popular times of year. If you have a home with a garden, spring-early summer shows it to best advantage. In reality, the only times that are generally disadvantageous to sellers, where demand might be expected to be lower, are the school summer holiday and winter festive periods.

My lease is getting short. Should I do anything about it before selling?

Leases below 80 years will make buyers and their advisors nervous, so it is important to be aware of the costs of lease extensions, which buyers will want to take into account when making an offer.

If you have agreed a cost with the freeholder for a lease extension in advance of selling, that is to your advantage as a seller, as the buyer can proceed on the basis of a clearly defined cost, rather than seeking to build in a level of financial comfort, to cover any uncertainty over costs.

For a buyer concerned about the length of a lease, they are not entitled to serve notice on the freeholder for a lease extension for two years from the date of purchase. The seller can however serve notice, then assign the benefit of that notice to the buyer, which enables the buyer to avoid the two year wait.

There are numerous lease extension calculators online, which should enable you to get a good idea of likely cost, which is always calculated using the statutory model of an additional 90 years added to the existing lease and a reversion of the ground rent to zero.

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